Frequently Asked Questions


what DOES Your label mean?

O        Organic Fair Trade
FT       Fair Trade
C        Caffeinated
D        Decaffeinated
WT     Weight and One-way Valve


What does fair trade stand for?

From production to purchase, Fair Trade is a model of sustainable, ethical trade that puts people and planet first.  It’s the easiest way to do the most good, every day. Today's global market enables—often encourages—compromise at the expense of farmers, workers, and fishermen. People stand with Fair Trade Certified to demand higher standards for everyone.


Why organic?

The USDA states that the goal of organic foods and organic farming is to "integrate cultural, biological, and mechanical practices that foster cycling of resources, promote ecological balance, and conserve biodiversity."

Put simply, if you see the "USDA Organic" or "Certified Organic" seal on your food, the item must have an ingredients list and the contents should be 95% or more certified organic, meaning free of synthetic additives like pesticides, chemical fertilizers, and dyes, and must not be processed using industrial solvents, irradiation, or genetic engineering, according to the usda. The remaining 5% may only be foods or processed with additives from an approved list.


What is the purpose of a one-way valve?

One-way Valves allow CO2 gases from the roasting process leave the bag while stopping O2 from entering the bag, allowing high quality coffee for an extended period of time.


What is the best temperature to brew coffee?

According to the SCAA, the optimal water temperature for coffee is 92 – 96C (197.6 – 204.8F) for 90% of the contact time.

In manual brewing methods such as french presses and pour-overs, this can be achieved by bringing the water to a boil and letting sit for 3-5 minutes before adding it to the ground coffee.


How much ground coffee is needed for 'x' amount of coffee?

The easy answer for most home coffee brewing is 2 Tbsp. (10.6 g) of ground coffee beans per 6 oz of water. A standard coffee measure should be 2 Tbsp (2 Tbsp = 1/8 cup = 10.6 g).


How many ounces are in a shot of espresso?

A shot of espresso is considered to be one (fluid) ounce, while a double shot is two (fluid) ounces. A fluid ounce is 30 mL (as opposed to an ounce by weight being 28 g).

This volume refers to the espresso shot volume (water) that gets passed through the espresso. 

A double shot should take between 20-30 seconds to brew. Most machines are calibrated to apply a given amount of pressure (measured in “bars”) to a given volume of water, which is resisted by the espresso in the portafilter. An espresso that is ground too fine will resist the flow of water too much, while a grind that is too coarse will let the water pass through too quickly and result in an underextracted brew.


How should i store my enthusiastic joe?

An AIRTIGHT glass container is best because it prevents oxygen from entering the jar plus, it doesn’t retain the odors of the beans or the oils, which could contaminate future beans stored in the same container. A mason jar with a good lid works well.


How much caffeine is in decaf coffee beans? 

In the United States federal regulations require that in order to label coffee beans as “decaffeinated” that coffee must have had its caffeine level reduced by no less than 97.5 percent. So how much caffeine is in decaf coffee? Anywhere from 0.1% to 2.5% depending on the decaffeinating method.